GBR Editorial Team

Marketing Management Strategies for Zara

Introduction Marketing Management Strategies for Zara will be analysed in this report, including the application of Segmentation, Targeting, and Positioning at Zara. Big data, data-driven analytics and information from a wide range of sources play significant roles in relationship marketing because data reveals authentic information about the needs, preferences and demands of customers in a […]

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The Value of Global Events

Introduction The value of Global Events will be evaluated in this blog by applying an appropriate framework and showing statistics. Global event organization is dependent on the external environment and the organisation which is responsible for maintaining sustainability. The global influence on events structures and development of such events in the event industry. Macro-environment and

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Consumer Behaviour and Insights in Hospitality Industry

Introduction Consumer Behaviour and Insights in Hospitality Industry will be evaluated in this report by applying the required theories and models. A comprehensive understanding of Consumer Behaviour (CB) within the hospitality industry plays a crucial role in the process of business growth. The aim of this study is to produce an insight into consumer behaviour

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External Environment Analysis of British Airways

Introduction External Environment Analysis of British Airways will be analysed in this report by applying appropriate theories. The writer of this report has been appointed to a major consultancy firm in London as a Strategy Analyst. The writer has evaluated the strategic choice of an organization. British Airways has been chosen in this report to

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Practical and Legal Challenges in Employment Relationships

Introduction Practical and Legal Challenges in Employment Relationships will be analysed in this blog, including recommendations. You may also feel interested to read below given blogs:Roles of the Managers and Leaders of MicrosoftDeveloping Individual Teams and OrganizationsImportance of HRM Practices to Business StrategiesStrategic Human Resource Management at AudleySocial Psychology at Organizations Recruitment Law: An international

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Roles of the Managers and Leaders of Microsoft

Introduction Roles of the Managers and Leaders of Microsoft will be analysed in this blog. Microsoft Corporation is a multinational technology company in the US which is the largest software maker and one of the big technology companies in the world. The company produce, develop, supports, licenses and sells consumer electronics, computer software and hardware,

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Research Proposal on the Impacts of Discounted Products on Consumer Buying Behavior

Introduction Background to the research Research Proposal on the Impacts of Discounted Products on Consumer Buying Behavior will be presented in this blog. The concept of discounted products has become a buzzword in the retail marketing landscape. Retailers perceived discounts as a key means of increasing sales, cash, and growth (Haas, 2019). Zhu & Gao

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Developing Individual Teams and Organizations

Introduction The process of Developing Individual Teams and Organizations will be analysed in this report with a personal skill development plan. Human resource management is the department which controls the employees in an organization (Barlow et al., 2012). The responsibilities of the department are to attract, select, appoint and develop employees for the betterment of

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Effectiveness of Pret A Manger’s Business Strategies

Introduction Effectiveness of Pret A Manger’s Business Strategies will be evaluated in this report by applying appropriate theories and models. Strategic management is the process in which companies adopt different strategies to manage their resources and accomplish the targeted goals of the company (Hill, Jones, and Schilling, 2014). In this report, the adopted strategies of

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Customer Service Management of Premier Inn

Introduction Customer Service Management of Premier Inn will be evaluated in this report in which readers will know how it can manage its customer. Customer experience refers to how customers perceive their experience, and the care companies ensure to make customers engaged and satisfied. As the definition implies, customer experience is highly important for any

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Importance of Managing Service Quality in the Tourism Sector

Introduction: Importance of Managing Service Quality in the Tourism Sector will be stated in this report, including ways of managing service quality. Delivering quality services to customers in the hospitality industry plays an important role because the industry itself is extensively service oriented. The writer of this report is a quality management consultant for Visit

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Effectiveness of the Business Strategies of Crowne Plaza Hotel

Introduction Effectiveness of the Business Strategies of Crowne Plaza Hotel will be evaluated in this report by applying different theories and models. The tourism industry has become one of the key sources of economic growth across the world, and countries take significant steps to foster their tourism industry and become economically stronger. In this report,

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How to Manage a Project

Introduction: How to Manage a Project will be described in this report and some project management tools will be introduced also. Project management is about implementing a new project which has some objectives, timeline and budget. Some project management concepts have been discussed in this report. You may feel interested to read below blogs:Knowledge Management

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Effectiveness of the Business Strategies of British Airways

Introduction: Effectiveness of the Business Strategies of British Airways will be evaluated in this report by applying appropriate models such as Ansoff matrix and more. Every company has a set of objectives and goals which it strives to achieve. Strategic management is all about compiling corporate and business strategies to help the company achieve its

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Internal External and Competitive Environment of Domino’s Pizza

Introduction Internal External and Competitive Environment of Domino’s Pizza will be evaluated in this report by applying appropriate theories and models. Organizational strategies critically analyse the internal and external general and competitive environment of a business and suggest a company about possible strategic directions to achieve business objectives. This report has critically audited the internal

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